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The key is consistency. Don't start a blog and then abandon it halfway. Search engines like fresh content and the more frequently you update your blog and by extension, your website , the more likely your website will climb up search engine rankings and also gain visibility for your target customers. Blogs are meant to be informal, so let your blog reflect the human face of your company. Give it some personality and try to keep the sales pitch down.

How To Start A Profitable Blog Step By Step For Beginners

You'll find that people are more likely to respond to you and also buy your services. As a guide, a blog post should be about words. If your post is longer than this, think about serialising it. People tend to scan web content, so make every word count. Just because your blog is not getting any comments does not mean that it is not being read. Think about the number of articles you read or blogs that you visit.

Tips for Creating a Successful Company Blog

Do you always leave comments? Many people don't. However, you will find that you get more comments as you slowly build up your readership. Links are the lifeblood of the internet, so make it easy for your readers to share your blog. The easiest way to do this is by using share icons. These are social networking icons see example to the right of this article that make it easy for people to share your post and consequently, drive traffic and potential sales to your website. If you haven't already done so, make sure you have a web stats tool to measure your website's performance.

The most popular one is Google Analytics. It's free and literally takes minutes to install. Over time, as you add more posts to your blog, it will give you a clearer picture of how people are finding your blog and, most importantly, which of your posts are popular so you know the kind of content your readers like. There are many benefits to having a business blog and with these tips, you should well on your way to creating a successful blog that also promotes your business. Abidemi Sanusi is the founder of Ready Writer Copywriting. The company can be found on Twitter readywriteruk.

How to avoid the pitfalls of social media marketing. What is SEO and how can it help my website's Google visibility? How creativity can be the key to catching customers. This content is brought to you by Guardian Professional. To receive more like this you can become a member of the Small Business Network here. Write for your customers Your blog, like your website, is not for you. Plan your content Lack of time and ideas are the most frequently cited reasons many small businesses cite for not having a blog.

Create valuable content The key to a successful business blog is giving your readers valuable content.


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Frequency Opinion is divided on how frequently you should update your blog. Develop your blogging style Blogs are meant to be informal, so let your blog reflect the human face of your company.

Building a Successful Business Blog in 2018

Word count As a guide, a blog post should be about words. Interaction Just because your blog is not getting any comments does not mean that it is not being read. Create a list of stats with a quick explanation about it. Source: Demand Gen Report. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

Source: HubSpot. Source: Search Engine Journal. This will help keep the message branded and let people recognize the content as yours. Take a look at some web design trends and keep these things in mind when designing your blog. Keep the design clean, uncluttered, and structured. Can people easily read and understand your post? Is the font too small or too big? You want to make sure you present your information so users can easily digest.

#1: Establish Blog Goals

Try to stick to a simple font and normal font size of at 15px. To keep the presentation of your blog organized, there are typically larger margins than normal on both sides of the content. Will you include a sidebar on your blog? What will you put there to take advantage of the extra space? The first step is setting up a system to analyze the activity on your blog. This can easily be done with Google Analytics. To maintain a successful business blog, you should monitor the following metrics.

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9 Blogging Terms You Need to Know for a Successful Business Blog

First and foremost, are people viewing your posts. This number will show you how many times someone landed on one of your blog posts. How are people finding your blog? Is it organic traffic from search engines or are they finding you through your social media marketing efforts? How long are people staying on your site? Are they skimming your posts or are they reading the entire thing?

Are they coming to your page then quickly leaving? A high bounce rate could indicate a poor user experience and can help you identify room for improvement. Are your blogs driving conversions? Through the strategic use of calls-to-action and internal linking, you can direct your users to landing pages where they can convert into leads. Throughout your site you should give users the opportunity to subscribe to your blog. This way, you can send them the most recent relevant articles and stay in front of them. The number of subscribers you have can give insight into the quality of your content.

Are all these metrics getting better? For instance, are you getting more views each month, quarter, year, etc? A lack of growth can indicate ineffective topic choice as well. This can be fixed by undergoing extensive keyword research, so you know what your audience is searching for.


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  • Blogging is a huge SEO investment and you want to make sure your posts are written after thorough keyword research. With tools such as SEMRush, you can track search engine rankings for keywords and see where your blog posts rank. This metric brings it back full circle, as the first step to getting views is showing up in search engine results. One of the most important things your blog must do is offer a next step for your reader.

    This is done with a call-to-action. A call-to-action lays out a logical path for your reader to follow in the form of a button or image graphic. For instance, the banner below will direct you to a comprehensive digital marketing guide for It highlights everything we recommend for a successful growth marketing strategy, including blogging! Feel free to check it out. Tags: Digital Marketing , Inbound Marketing. P: Request a Proposal.